Why Choose Road & Story?

Road & Story is a one stop shop of tourism, offering authentic and unique experience. We embrace signature accommodation, offer exciting tours, serve genuine local cuisine and manage local transport to help travelers discover Pakistan, its people, cultures, history and geography.

Road & Story

Authentic Experience

Road & Story ensures provision of all committed facilities and services. We believe in delivering more than we commit.

Authentic Experience

A Different Way

Road & Story is your go-to place for all your tourism needs offering an unmatched experience. We deliver dreams and make you live in the moment

Explore the Unexplored

Road & Story encourages you to explore what’s unexplored, take the undiscovered road and breathe the extraordinary. Our signature accommodations along with local transport help you discover enthralling landscapes, inspiring cultures, and amazing wildlife.

Explore the Unexplored

Price and Value

At Road & Story, we believe in value for money and that an authentic travel experience is priceless. We strive to bring you the most competitive rates so you can experience a life changing journey as you unravel your story.


We offer a variety of travel plans, destinations, dates, accommodation choices, tour types and tourism goods, not to forget our unique trip style. With our service designed to match your taste and needs, Road & Story is the right choice for you.

Road& story

24/7 Service

Want to know about a place or got a query about a trip? We’re here for you, 24/7.

100% Guaranteed Departures

We are the trend setters when it comes to guaranteeing. We guarantee every single departure that we have on our list.

Flexibility and Independence

Are you a free spirit who wants to explore on your own? We’ve sorted it out for you. Including the must-see places in our travel plans, we have enough room for you to explore a place according to your own liking.

Pakistan Nature


Road & Story has partnered with local hotels and guest houses to bring you unparalleled accommodation. Our only motive is to provide you with an authentic experience – a home away from home!


Our Core Values

Road & Story was founded in 2018 with a passion to introduce sustainable and authentic travel in Pakistan. By offering sustainable solutions and world-class travel experience, we are committed to revolutionizing the travel industry and the way people experience travel. Our core values inspire our everyday operations as we aspire to become the best version of ourselves.

Our Story

Road & Story was envisioned to make people travel differently but with confidence on the basis of our offered authenticity while promoting responsible tourism. The company has grown to become a one-stop-shop for all your tourism needs. With our passion, we promise to make you experience the world in a manner like never before.

Road &Story

Responsible Travel

Where do you see Pakistan in the next 50 years? Our efforts as a responsible organization show our commitment to the idea of a better Pakistan. We want our next generations to live in a time that preserves the existing resources for them. We function in a manner that ensures giving back to the environment and conversing nature. Maintaining cultural heritage, preserving the natural environment while working for the betterment of the local people is the essence of our existence.

About Yasar Rashid

Where did it start and how? It all started with a very inspiring man named Yasar Rashid. After traveling across the world and exploring the unexplored areas of Pakistan, he was more than determined to share his passion, vision and experiences in an authentic and sustainable manner. Road & Story was born with nothing other than his own credit cards. What was conceived in a brilliant mind is now taking the world by storm. Envisioned to become Pakistan’s largest travel and Tourism Company, Road & Story is paving ways for a better Pakistan.

Yasir Rasheed (CEO)

Join Road & Story

Are you passionate about travel? Do you crave adventure? Are you someone who has a love for wanderlust? As Road & Story experiences growth, we are always on a lookout for enthusiastic people to join our team of wanderers. We’re building our dream team. If you answered yes, then you might be the one!

Join Road & Story

Meet the Team

Road & Story team is comprised of individuals from different walks of life. With so much versatility, we make nothing but magic!

Yasar Rashid

Founder & CEO


Manager Operations

Muneeba Nadeem

Manager Marketing & Communication

Ahmad Waqas

Manager Field Operations

Mumtaz Ali

IT Head

Ahmad Khalid

IT Manager

Adnan Ali

IT Operations

Saleha Majid

Graphic Designer

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